The popular saying, "if you're not paying for the product, you are the product" is a lot more easier to comprehend now that privacy on the Internet has become a hotly debated topic. The dominant centralized cloud storage model, used by such marquee providers as Google Drive to Apple iCloud, Dropbox to pCloud, is increasingly being put under pressure from decentralized services that not just offer the same conveniences as the centralized services, but with added security and privacy features.

Link: How decentralized models are reimagining the cloud
via http://www.techradar.com