The Guardian - Culture: Film - new message

The Guardian - Culture: Film Edit Unfollow Playing to win: are Mattel movies about to take over Hollywood? by Stuart Heritage Feb 1, 2022 The toy company has recruited Lena Dunham, Greta Gerwig and Tom Hanks to help usher in a new slate of films based on kids’ favourites Deep down, everyone wishes they were Marvel. Armed with nothing but B-grade IP and heroic levels of pluck, a lowly comic book company slowly went about wrestling the film industry into an inescapable stranglehold. But a decade and a half on, Marvel has become the established order. It is time for a new plucky upstart to stage another revolution. That upstart? Mattel. You know, Mattel. The toy people. No, really. Continue reading... Continue Reading

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