The Guardian - Culture: Film - new message

The Guardian - Culture: Film Edit Unfollow The Royal Treatment: why is a bland romcom a Netflix smash hit? by Stuart Heritage Feb 3, 2022 The no-stars, no-buzz, no-budget film about a hairdresser falling for a prince has shot to the top of the global charts For the most part, Netflix’s top 10 makes a lot of sense. The shows and films that occupy that list tend to be big and splashy and trailed to death. Don’t Look Up is a perfect case in point. Look at the orgy of attention that film was given when it came out a few weeks ago. Look at all the fawning over the stars and the director and the themes that accompanied the release. It was genuinely inescapable. Anyway, Don’t Look Up is currently the fourth most watched English language film on Netflix. The first is The Royal Treatment; a film with no big names, no urgent message and barely a publicity campaign. And yet in the last week of January, people around the world spent 26 and a half million minutes watching it. That’s two and a half times more than they spent watching Don’t Look Up. So what’s going on? Continue reading... Continue Reading

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