Apple TV+ has experienced a surge in viewership and a slew of new customers on its platform following CODA's Best Picture win at the Oscars 2022.
Late front-runner CODA won Best Picture at the 94th Academy Awards, marking the first time a film released by a streaming service has won in that highly coveted category. The historic win captured the attention of audiences who flocked to Apple TV+ to stream the Oscar-winning film, as the platform noted a significant increase in viewers and viewership.
According to Variety, CODA helped to boost the number of new viewers to the Apple TV Plus streaming service by 25% and also pushed viewing of the film up by more than 300% compared to the prior week. However, it's unclear what these percentages actually equate to in numbers as Apple hasn't previously disclosed data on subscribers and streaming time.
While Apple TV+ boasts a solid slate of movies and multiple award-winning series, it's unknown whether the streaming service's latest batch of customers will retain their subscription for a longer period of time or whether they will cancel shortly after watching CODA, as the outlet notes that Apple TV+ free trials are available before paying $4.99/month.
CODA stars Emilia Jones as Ruby, the titular child of deaf adults (CODA) and the only hearing member of a deaf family, who are struggling with their fishing business. Ruby discovers that she has a gift for singing and soon finds herself drawn to her duet partner, however, she is torn between pursuing her love of music and her fear of abandoning her parents.
CODA won all of the awards for which it was nominated at the Oscars as Troy Kotsur picked up the statuette for Best Supporting Actor and Sian Heder won for Best Adapted Screenplay alongside its Best Picture win. The film also won the SAG Award for Ensemble Cast in a Motion Picture and picked up two awards at the BAFTAs, amongst many other accolades.
Adele Ankers-Range is a freelance writer for IGN. Follow her on Twitter.
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