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| How TikTok Became a Best Seller Machine | by ELIZABETH A. HARRIS Jul 1, 2022 | #BookTok, where enthusiastic readers share reading recommendations, has gone from being a novelty to becoming an anchor in the publishing industry and a dominant driver of fiction sales.Madeline Miller saw her book, “The Song of Achilles,” a love story between two young men, sell two million copies after taking off on TikTok. | | | | |
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